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Friday, 1 July 2011

Cher Lloyd - Swagger Jagger

Precocious X-factor 2010 star Cher Lloyd first caught our attention with her rendition of the Keri Hilson Dime Divaz Remix of Soulja Boy Tell 'Em's track "Turn My Swag On". Since then the 17 year old has divided the opinion of viewers and music lovers alike....her 'swag' and her 'attitude' causing her to become musical marmite!! After coming 3rd in the final, Cher became the object of a bidding war between record labels with Will.I.Am expressing interest - however she eventually got snapped up by Simon Cowell's label and now she is ready to release her debut single "Swagger Jagger", an infectious piece of a multitude of genres with a bit of hip-hop, dance and house thrown in the mix. There are some great remixes for the track on the promotional cd, with commercial favourites Wideboys providing a more progressive house offering and dubstep favourites Eyes, HyGrade and Dillon Francis all providing a variety of interesting mixes spanning the genre. The track samples nursery rhyme "Oh My Darlin' Clementine" and towards the end sounds a little bit like Swedish House Mafia's "One". Get your head round this one guys....it's interesting...yet I'm sure it will be a big hit for the youngster, and who knows maybe will crack the tough US market too??

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